Leicester City Council: Riverside Festival
Campaign Design · Motion Graphics · Brand Identity · Print
The Brief
Leicester City Council approached me to refresh the visual identity of Riverside Festival’s existing toolbox. While the festival already had a recognisable presence, inconsistencies across its branding materials had begun to dilute its impact.
Rather than pursuing a complete rebrand, I focused on strengthening the existing identity through typography, colour, and graphic elements inspired by traditional British fairgrounds and community celebrations.
The Brand
Riverside Festival is one of Leicester’s largest annual community events, bringing together live entertainment, culture, and family activities along the city’s riverside.
The presentation of the toolbox was instrumental to give the new toolbox a fresh new feeling of heritage meets contemporary design, evoking the type of imagery you may see at your traditional British funfair.
The Motion Graphic
A key objective of the project was ensuring the toolkit could be used confidently across multiple departments and future festival campaigns.
The Print Suite
Through clear guidelines, scalable assets, and a more cohesive visual structure, the refreshed toolbox provides Leicester City Council with a practical resource that supports consistent branding whilst retaining the unique personality of Riverside Festival.
Gallery
