My Pay My Way
Campaign Design · Motion Graphics · Brand Identity · Print
The Brief
My Pay, My Way was a women’s workplace equality campaign designed to highlight the barriers that continue to limit female progression within professional environments. Through a silent protest movement, the campaign encouraged women to challenge workplace hierarchies and bring visibility to the unequal opportunities, pay disparities, and systemic obstacles that often prevent women from advancing as far as their male counterparts.
The campaign sought to transform frustration into collective action, empowering participants to make their voices heard through presence, symbolism, and solidarity rather than confrontation.
The Brand
The visual identity draws heavily from the history of women’s rights activism, taking inspiration from landmark movements such as the Ford Dagenham Equal Pay Strike and wider feminist protest culture. To reinforce these connections, the campaign utilises halftone printing techniques, distressed textures, layered typography, and a deliberately imperfect aesthetic reminiscent of hand-produced protest materials.
While rooted in historical activism, the design language was modernised through the use of bold layouts, contemporary messaging, and a restrained pink colour palette. This balance between heritage and modernity helped position the campaign as both a tribute to past struggles and a call for continued progress.
The Print Suite
By combining historical references with contemporary graphic design, My Pay, My Way created a recognisable and impactful visual platform for workplace equality advocacy. The campaign demonstrates how design can be used as a tool for social awareness, encouraging discussion around gender inequality while honouring the women whose activism paved the way for future generations.
The project strengthened my ability to develop socially conscious campaigns, build meaningful visual narratives, and communicate complex issues through accessible and engaging design.